TV AD

Opening sequence of news show. Show’s man sitting at news reporter desk, sorting the papers in his hands.

“Good Evening,

Breaking news out of Edinburgh, where police are attending a serious incident has been declared. We are going to cut to Louise who is on the scene. Louise, what can you tell us?”

Cut to woman standing holding mic, with lights from police, ambulances and fire brigade flashing all around her. She turns and looks at the scene behind her and then looks back at the camera.

“Nothing.”

Cut back to news reporter in the studio, looking visibly confused.

“Sorry Louise, what?”

Cut back to Louise, who shrugs her shoulders.

“I ain’t no snitch.”

Pause.

“Okay, back to you in the studio John.”

Shot cuts back to news reporter staring bewildered at the camera, unsure what to say or do next.

VO: “If we can’t hear it, we can’t stop it. Report anyone not sticking to Covid guidelines.”